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Wan 3.0 AI Video Generator
Alibaba's third-generation video model, built for one continuous 30-second clip with consistent characters, cinematic camera work, and up to 1080p output.
Recent generations
Start your first creation
Describe your idea above. Generated images and videos will appear here.
One Clip, 30 Seconds, No Stitching
Most models top out at five or ten seconds, so anything longer gets stitched from separate takes that drift in lighting, wardrobe, and grain. Wan 3.0 renders a full 30 seconds in a single pass, which is enough room for a long take, a slow reveal, or a three-beat story. The duration advisor will suggest a shorter runtime when your prompt only describes one shot, and the extension tool picks up from the last frame when the scene needs more runway.
E-Commerce Ads, Brand Films, Short Drama
E-commerce spots keep a product identical through a spin, a hand-off, or a close-up. Brand films run one camera move that never has to cut away. Short drama plays a full scene without breaking mid-conversation. Cinematic transitions and match cuts land clean because the model renders the whole move, not the join.
Characters, Props, Space and Grade That Hold
In reference mode the model keeps faces, hair, body type, clothing, and accessories stable across the clip, and holds prop detail such as hardware, logo placement, and material finish from shot to shot. People move through space with the camera perspective intact, and the film grade you set in one project does not bleed into the next. Editing is built in as well: swap a shot, change a story beat, or rewrite a line of dialogue without rerunning the entire clip.
How to Generate a Video with Wan 3.0 on CharaLab
1. Pick an Input Mode
Open the Wan 3.0 page and choose text-to-video, image-to-video, or image-and-text. Text is the fastest way to test a concept, while image mode keeps a specific product, location, or person on model.
2. Write the Prompt, Add References
Describe the scene, the camera move, and the mood, then attach a reference image, a voice or music track, or a product deck to anchor the look and the pacing.
3. Draft Cheap, Finish at 1080p
Run the shot at 480p first, adjust the prompt until framing and pacing feel right, then re-render at 1080p. Preview the result and download the MP4 when it matches what you planned.
Wan 3.0 FAQs
What is Wan 3.0?
Wan 3.0 is Alibaba's third-generation AI video model, released on Alibaba Cloud Model Studio. It generates clips of up to 30 seconds from text, images, audio, video, or documents, and outputs at 480p, 720p, or 1080p.How long can one Wan 3.0 clip be?
Thirty seconds, rendered in a single pass instead of being stitched together from shorter segments. The model also suggests a duration based on what your prompt describes, and the extension tool can continue a finished clip when the story needs more time.What are the main use cases for Wan 3.0?
E-commerce advertising, where a product stays identical through a spin or a close-up. Brand films that would otherwise need a day on set. Short drama and AI film, where 30 seconds plays a full scene. Cinematic transitions and match cuts that are hard to fake by cutting two clips together.What input types can I combine?
Text prompts, images, audio, and video clips can be used together, and documents can serve as structured input. The prompt acts as the control layer, deciding how the model reads the material and what it produces from it.What resolutions does it output, and what does it cost?
480p, 720p, and 1080p. On Alibaba Cloud Model Studio, pricing runs at $0.05, $0.10, and $0.20 per second of generated video respectively, so a 30-second 1080p clip is about $6 and the same draft at 480p is $1.50. A common workflow is to iterate at 480p and only pay for 1080p on the final take.Can Wan 3.0 edit a video I already generated?
Yes. You can change the visuals, adjust the story beat, or rewrite dialogue without regenerating the whole clip, so iteration works more like revising a draft than starting over. This capability first arrived in Wan 2.7 and carries over to 3.0.How consistent are characters and products?
In reference-to-video mode, the model holds four things steady: the person (facial features, hair, build, clothing, accessories), the props (multi-angle appearance, hardware structure, logos, materials), the space (blocking and camera perspective), and the style (color grade and texture). In text-to-video mode it aims for varied, realistic faces rather than one repeating template.Where does Wan 3.0 still fall short?
Alibaba names two areas itself: audio texture, and text rendered inside the frame such as signage or UI labels. Practically, that means building the soundtrack separately and adding on-screen type in your editor rather than trusting the model with it.